Skincare and makeup, which first started as a lifestyle trend, has now turned into a necessity for the Indonesians. In 2022 alone, Indonesia’s beauty industry recorded more than $2.3 billion in revenue and is predicted to continue to increase next year. Skincare and makeup is also the second major category in the e-commerce space throughout 2019-2020.
RAENA, the largest beauty product reseller platform in Indonesia, successfully capitalizes on this trend to expand their market over the last few years. Now, it brings over 250 brands of local and international beauty products to the Indonesian market through its network of 300,000+ resellers.
RAENA, Reseller and Dropship Platform with 300,000+ Sellers
Founded in Singapore in 2019, RAENA first focused only on exclusive product partnerships with Indonesian Influencers. However, since 2020, they pivoted their business model into being a platform for resellers and dropshippers of beauty products. With this business model, RAENA facilitates the main business processes such as inventory, supplier management, brand selection, and logistics so resellers and dropshippers only need to focus on sales and marketing—be it through e-commerce, social media, or offline stores.
RAENA’s vision is to support Indonesian beauty entrepreneur to earn up to IDR 10 million/month by starting and growing their own businesses, even without capital. It has succeeded in enabling many resellers to access international and local beauty products at wholesale prices.
Through RAENA Bimbel, a business education hub for resellers and dropshippers, RAENA has also helped its resellers boost their income by over 300%, while growing the community at the same time.
This success positions RAENA as a strong potential solution for brands that want to enter the Southeast Asia market, especially Indonesia. RAENA has a strong competitive edge, making it a highly promising player in the regional beauty industry.
Xendit Helps RAENA Provide Multiple Payment Options
RAENA has been a customer of Xendit since 2019. The company now accepts more than 20 payment methods by using Xendit Payments and several other features, such as Checkout and Automatic Payout. After using Xendit’s service, the company experienced a 100% increase in payments in just four months.
“We are interested in becoming a partner of Xendit because Xendit offers many options for startups to easily manage payments to various parties. By using Xendit Checkout, the RAENA platform was able to start operating in just one month.”
Sreejita Deb – CEO, RAENA.
The company also highlights several factors like seamless payment experience, ease of integration, easy disbursement, and transparent fees as reasons why they enjoy using Xendit’s service.
In the future, while continuing to use Xendit, RAENA hopes to continue to increase its revenue and reach more customers, both online and offline.
