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Most popular eCommerce builder in the Philippines, and why you should choose them

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Gone are the days of having to learn how to code just to set up an online store. Nowadays, business owners can DIY their online store with a simple drag and drop interface using eCommerce builders like Shopify, Wix, WooCommerce, and more.

Creating Shopify Store

Ever since the pandemic started, more and more businesses are going online. Consequently, the demand for eCommerce builders increases. The Google trend chart below shows that searches for eCommerce builders’ brand names peaked in June 2021.


Are you looking to digitize your business too? Then you’re in the right place. In this article, we’re going to list the most popular eCommerce builders in the Philippines, which you may want to consider choosing for your business.

The chart below details the top 3 eCommerce builders in the Philippines, where the free-to-use WooCommerce are placed on top, followed closely by Shopify, while Wix is in third place.

Most popular eCommerce builders

Popularity: One of the factor to consider when choosing an eCommerce builder

While features and pricing are intuitively important considerations, you should also really consider popularity as part of your consideration. The reason being is that popularity affects the level of community support.

This can affect your business operations in several ways:

  • Firstly and most importantly, a larger community means that you’ll be able to get support when you face bugs or other issues. This is particularly important when you’re DIY-ing your online store.
  • Secondly, it means there are more experts sharing their crafts, such as website templates, online and even sometimes, for free. This helps you add more customization in your website and suit the look and feel of your to your customer segments. For instance, WooCommerce / WordPress templates are more widely available on sites like envato market for you to download.
  • Last but not least, the larger the eCommerce builder you choose, the more likely you are to find additional tools and plugins that you may need for your business operations. WooCommerce, for example, benefits from the fact that it is based on WordPress, which has a large variety of plugins available for downloads. Shopify, with its large user base globally, set up their own apps store, where you can download a broad range of plugins ranging from delivery fee calculator to chatbots.

Your choice of an eCommerce builder also affects your choice of integrating with a payment gateway, which is important to improve your conversion rate. Popular eCommerce builders are typically easily integrated with a payment gateway.

If you decide to build your store in either Shopify, Wix, and WooCommerce, you can integrate with Xendit, a payment gateway uniquely built for Southeast Asia. No technical skills are required, integration with Xendit is as simple as copy and paste.

Once integrated, you can start accepting payments from international credit/debit cards, major local e-Wallets (Gcash, Grabpay, and PayMaya), direct debit as well as over-the-counter payments in any 7-Eleven or Cebuana outlet in the country, which can be essential in tapping into your targeted customer segment.

About Xendit

Xendit is a financial technology company that provides payment solutions and simplifies the payment process for businesses in Indonesia, the Philippines, and Southeast Asia, from SMEs and e-commerce startups to large enterprises.

For many businesses, accepting payments online is new territory, but we’re here to help. We have helped 1000s of businesses come online and we’d love to help you too.
Find out more about Xendit, or sign up to try our dashboard!

Learn more about payments in Indonesia

Understanding the opportunities and challenges of the local market is key to staging an effective entrance.

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Learn more about Indonesia’s digital economy

  • Indonesia has one of the fastest expanding digital economies in the SEA region with an annual growth rate of 40%
  • The country’s Internet economy is expected to reach $130 billion by 2025
  • By 2023, e-Wallet transaction value is estimated to reach $25 billion

Learn more about Philippines digital economy

  • During the pandemic, 52% of Filipinos shopped online for the first time. The Philippines internet economy is expected to grow at 30% and valued at US$28 billion by 2025.
  • Many consumers have since gone cashless and increased usage of digital payment methods — debit cards, mobile wallets, and bank transfers.